HI THERE
For the past three years, I’ve been the lead day-to-day creative for ALDI.
In that time, we created “It’s an ALDI thing,” rebuilt the brand identity from the ground up, and helped land ALDI on TIME’s Top 100, Ad Age’s Hottest Brands 2025, and #1 grocery among Gen Z.
We attracted 17 million new customers, reached 33% of US households, and surpassed $50 billion in sales.
If this is the kind of impact you’re looking for, I’d love to chat.
EXPERIENCE
Leo Burnett - Chicago, IL
January 2018 – Present
Creative Director
May 2014 – January 2018
ACD Copywriter
David The Agency - São Paulo, Brazil
Aug 2012 – May 2014
Senior Copywriter
Ogilvy & Mather - São Paulo, Brazil
Jul 2011 – Aug 2012
Copywriter
Furia - Buenos Aires, Argentina
Sept 2010 – Dec 2010
Photographer
National Basketball League - Sydney, Australia
Aug 2006 – May 2007
Writer
EDUCATION
MIAMI AD SCHOOL
2010 – 2011
Copywriting
UNIVERSITY OF WISCONSIN
2004 – 2009
Journalism, Marketing
LANGUAGES
English Native speaker
Portuguese Full professional fluency
Spanish Professional working proficiency